Solving for

0 to 1

and 10x

We partner with visionary founders to create impact and scale with confidence

Get Started

Who Are We Solving For?

International Startups

Planning to enter India?

You are a late stage startup seeking strategic growth opportunities in the Indian market

Find the right Business Model

You are trying to create a business model relevant to India

Indian Startups

Early Stage Growth

You are at an early stage and trying to figure out the value proposition and revenue model.

Scale-up Phase

You have reached a ~USD 1 million+ ARR and trying to get to >USD 10 million ARR

What We Do

Product Market Fit

Figuring out PMF:

  • Target customer identification
  • Pricing strategy
  • Value proposition development

Scaling Strategy

How to scale:

  • Go-to-Market strategy
  • Business model optimization
  • Market entry points identification

Acquisition and Retention

For b2c, b2b, and d2c:

  • Sales channel design
  • Organic & Inorganic media mix
  • ABM, Enhancing CLTV

Why Choose Us?

Proven Track Record

We are a team of professionals who have launched over 40 new products, set up 8 new businesses. Our experience spans working with some of the largest global multinationals and cutting edge startups.

Global Reach & Impact

We have mentored and advised over 200 startups and organizations in India, Middle East, Europe, North America and South East Asia.

Leadership & Entrepreneurial Expertise

We have held leadership positions in leading corporates and are founders ourselves, offering us a unique strategic and operating perspective.

Diverse Industry Expertise

Our domain expertise spans across product, services, and SaaS startups in:

Banking
Foods & Beverages
Payments
Financial Services
Insurance
Gamification
Cloud & Data
Digital Banking
AI & Gen AI

Our Work

A Canadian Fintech

Launching their financial services business in India. This spanned, market insighting, proposition design, regulatory and compliance viability assessment, product design, technology architecture and requirements definition, project management, product roll out, talent identification and organizational build.

An Indian Data SaaS

Product and proposition design in target enterprise segments in BFSI and Consumer Brands. GTM, pricing and product lifecycle management

An Indian Insurance Regulatory body

Developing their five year strategic roadmap, product mix, revenue and financial model, organizational capability and structure design

An Indian Healthtech

Developing and designing the product proposition, pricing and GTM for the Indian market. Developing the brand and the brand story, communication architecture and management

An Indian Fintech

Developing and designing their credit card proposition design and GTM for the Indian market

A French Logistics Multinational

Identification of market opportunities and product propositions in the Indian logistics market

A Remittance SaaS

Designing the value proposition and product GTM to scale exponentially

A D2C Food brand

Spinning off a family business into a high wired startup up, helping them scale from 0 to a INR 200+ crores in 7 years

An Indian Sugar company

Digital transformation of a 40 years old commodity trading business into a sprawling marketplace

An Indian Private sector Bank

Advising on their Gen AI roadmap for operations, MIS reporting and customer service initiatives

Our Approach

First Principles

We roll up our sleeves

Down to earth and say it as it is

Keep it simple

Deep networks across India: CEOs, CXOs, CDOs, CMOs, CTOs

Love thinking wild, crazy and big

Who We Are

Upendra Namburi

BFSI | Engagement | Product | Partnerships | Growth

A technology entrepreneur for five years and a corporate leader over a 23-year span. An executive committee member and P&L leader. Launched over 30 new products and set up 5 new businesses in entrepreneurial and corporate environments.

He is a founder, advisor and an investor in global startups. He is also an author who has published three bestsellers and produced a mini series.

His expertise lies in blending technology with business strategy to deliver impactful results across industries.

Sreeraman Thiagarajan

Technology | Brand and Communications | Growth

Sreeraman Thiagarajan is CEO at Agrahyah Technologies, an AI solutions company based in Mumbai. He is a Mentor for 'Growth' at Google For Startups since 2014.

Sreeraman is also an adjunct professor of Digital Transformation at IIM Trichy. He was formerly Vice President of Digital Marketing at Publicis India.

He holds an MBA from University of Pennsylvania.

Get in touch, the coffee is on us!

Contact Details

Phone

Upen: +91 9810330892

Sree: +91 9769020148

Location

Office Address

Mumbai
India