There are more than 19 million visually impaired children around the world, as per the WHO(World Health Organization) and growing. These are special children who are more often than not ignored by most brands and society.
There are however a few brands, who do make that extra effort in addressing the needs of these children, to allow them to realize their larger potential.
Lego has created a version of its building bricks printed with letters and numbers from the braille alphabet. They have been designed to allow and enable visually impaired children to learn as they play.
The 250 Braille Bricks feature the same number of studs used for individual letters, numbers and symbols in the Braille alphabet, and also have the standard numbers, symbols and letters printed on them. This makes them compatible with other Lego bricks and more importantly facilitates interaction and playtime with friends, family and teachers.
Originally proposed by the Danish Association of the Blind and later by the Dorina Nowill Foundation for the Blind, it aims to potentially enhance the employability of the children when they grow into adults.
Though currently in their pilot test runs, the final versions are planned to be released later in 2020.
This is a significant move by a large influential brand, and perhaps sets forth a shining light for other brands to follow
As I researched this subject a little deeper, I came across Braille Code Brands. I am sure there are several others, but the sheer simplicity and the impact they can have on the lives of children with visual impairments is easily comprehensible.
What else can be done?
Though Lego has introduced an all new line for the visually impaired, there are still opportunities for products the world over to integrate braille into their offerings.
We can of course wait for brands to be nudged and inspired, but what if brands were incentivised for enriching their products for the visually impaired.
In a world where we have carbon credits, can there
be credits for measurable actions towards driving inclusion and conveniences
for those who are differently abled?