Submit a Pitch
Click here to view a sample pitch


Forma is driven by desire to offer high quality contemporary furniture. We understand that living in a relaxed environment is critical in today’s hectic world and our aim is to create that perfect set of products to give you just that.

We would love to hear about innovations & solutions which can enhance our product propositions, customer experiences and process enhancements.

The products at Forma, start with the concept of providing function, quality, design and value with sustainability in our mind. '

Our aim is to help people bring positivity in all their spheres of life, be it food, fashion, travel, work or more.' 

We carry the values of JSW Group of integrity and proven legacy of delivering quality products. Our new enterprise seeks to inspire urban living with accessible design backed by quality manufacturing

Pitch Just present your solution overview, and if we are excited, the Forma team will contact you through the Ideaearth platform itself. 

Join - Only select Forma employees can join this hub currently, and it is by invite only.

Tips for Pitching

1. Click on the Pitch button

2. Select an Idea category, from the 300 categories

3. Draft your pitch with the following sections - The Problem / Opportunity; Proposition Outline; How?; The Solution Differentiator / Edge?; About The Team; Your Office Locations; Key Business Metrics, and Your Ideaearth Organization url.

4. You may attach any supporting documents as well (upto Max 2 MB)


Your organizations needs to be registered on the Ideaearth Platform 

The Admin may edit the pitch to make it clearer and ensure all details have been provided in the template

The Forma team will contact you through the Ideaearth platform