The Information We Collect
We collect information directly from individuals, from third-parties and automatically through the Ideaearth Platform.
Account and Profile Information: When you create an account and profile on the Ideaearth Platform, we collect your name, contact information (including your telephone number), and other information you provide, such as topics that you know about or find interesting. Your name, photo, and any other information that you choose to add to your public-facing profile will be available for viewing to users of the Ideaearth Platform. Once you create a profile, other users will be able to see in your profile certain information about your activity on the Ideaearth Platform, such as the questions and answers you post, your followers and who you follow, topics of interest to you, the information you list as credentials, and your edits to Your Content.
Your Content: We collect and store the information and content that you post to the Ideaearth Platform, including your questions, answers, photos, and comments. Unless you have posted certain content anonymously, Your Content, date and time stamps, and all associated comments are publicly viewable on the Ideaearth Platform, along with your name. This also may be indexed by search engines and be republished elsewhere on the Internet in accordance with our Terms of Service
Communications. Your contact information will be used to communicate with you (via e-mail, phone, text message, through the Ideaearth Platform or otherwise). When you communicate with us (via email, phone, text message, through the Ideaearth Platform or otherwise), we may maintain a record of your communication. By disclosing your contact information to Ideaearth, you consent to our use of your contact information to communicate with you.
Integrated Service Provider and Linked Networks. You can elect to sign in or sign up to the Ideaearth Platform through a linked network (i.e. Facebook or Google), and you can connect your existing Ideaearth account with certain third party networks like Facebook, Twitter and LinkedIn (each a “Linked Network”). If you elect to sign up through or connect a Linked Network, we receive certain profile and account information about you from the Linked Network. These Linked Networks may also appear in your profile, so that people can find you on these Linked Networks. The specific information provided to us by Linked Networks is determined by these third parties and may vary by network. In all cases, the permissions page for the Linked Network will describe information being shared. You should consult their respective privacy policies for information about their practices. You may elect to use information from the Linked Network to populate your profile on the Ideaearth Platform and help you find and follow your contacts on the Ideaearth Platform You may also elect to connect and make and receive payments to and from use through third party networks (“Integrated Service Provider”); if you do so, you will be allowing us to pass to and receive from the Integrated Service Provider your login information and other user data for payment purposes.
Engagement. We collect browsing information – such as IP address and location, date and time stamp, user agent, Ideaearth cookie ID (if applicable), URL, unique advertising or content identifiers (if applicable) and time zone, and other information about user activities on the Ideaearth Platform, as well as on third party sites and services that have embedded our Ideaearth pixels (“Pixels”), widgets, plug-ins, buttons, or related services. See the section below about Ideaearth Ads and Personalization for more detailed information about how our Pixels may be used by publishers or users of our advertising services (“Ad Services”) on the Ideaearth Platform to enable personalization, as well as your choices related to advertising and personalization. We may also receive information about you from third parties, such as other users, partners (including ad partners), or our affiliated companies.
How We Use Your Information
We do not sell your personal data– such as your name and contact information – to third parties to use for their own marketing purposes.
Ideaearth uses the information we collect for the following purposes:
- Provide our Services. To provide you the services we offer on the Ideaearth Platform, communicate with you about your use of the Ideaearth Platform, respond to your inquiries, provide troubleshooting, and for other customer service purposes.
- Personalization. To tailor the content and information that we may send or display to you in the Ideaearth Platform, to suggest content, offer location customization, and personalized help and instructions, and to otherwise personalize your experiences while using the Ideaearth Platform.
- Advertising. To display interest-based advertising to you in the Ideaearth Platform, to improve our advertising and measurement systems so we can show you relevant ads, and to measure the effectiveness and reach of ads and services. For more information, see the Ad Services section below about Ideaearth Ads and Personalization.
- Marketing and Promotions. For marketing and promotional purposes, such as to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products or information we think may interest you, including information about third party products and services.
- Analytics. To gather metrics to better understand how users access and use the Ideaearth Platform; to evaluate and improve the Ideaearth Platform, including the Ad Services and personalization, and to develop new products and services.
- Comply with Law. To comply with legal obligations, as part of our general business operations, and for other business administration purposes.
How We Share Your Information
We share information as set forth below, and where individuals have otherwise consented:
Service Providers. We may share your information with third party service providers who use this information to perform services for us, such as payment processors, hosting providers, auditors, advisors, consultants, customer service and support providers, as well as those who assist us in providing the Ad Services.
Business Transfers. We may disclose or transfer information, including personal information, as part of any merger, sale, and transfer of our assets, acquisition or restructuring of all or part of our business, bankruptcy, or similar event.
Legally Required. We may disclose your information if we are required to do so by law.
Protection of Rights. We may disclose information where we believe it necessary to respond to claims asserted against us or, comply with legal process (e.g., subpoenas or warrants), enforce or administer our agreements and terms, for fraud prevention, risk assessment, investigation, and protect the rights, property or safety of Ideaearth, its users, or others.
Your Content and Activity. Your Content, including your name, profile picture, profile information, and certain associated activity information is available to other users of the Ideaearth Platform and may be viewed publicly. Public viewing includes availability to non-registered visitors and can occur when users share Your Content across other sites or services. In addition, Your Content may be indexed by search engines.
Metrics. We may share with users of our advertisers or publishers aggregate statistics, metrics and other reports about the performance of their ads or content in the Ideaearth Platform such as the number of unique user views, demographics about the users who saw their ads or content, conversion rates, and date and time information. We do not share IP addresses or personal information. We may also allow our advertisers or publishers to use Pixels on the Ideaearth Platform in order to collect information about the performance of their ads or content.
Anonymized and Aggregated Data. We may share aggregated or de-identified information with third parties for research, marketing, analytics and other purposes, provided such information does not identify a particular individual.
Cookies, Pixels and Tracking
- Cookies. These are small files with a unique identifier that are transferred to your browser through our websites. They allow us to remember users who are logged in, to understand how users navigate through and use the Ideaearth Platform, and to display personalized content and targeted ads (including on third party sites and applications).
- Pixels, web beacons, clear GIFs. These are tiny graphics with a unique identifier, similar in function to cookies, which we use to track the online movements of users of the Ideaearth Platform and the web pages of users of our Ad Services, and to personalize content. We also use these in our emails to let us know when they have been opened or forwarded, so we can gauge the effectiveness of our communications.
- Analytics Tools. We may use internal and third party analytics tools, including Google Analytics. The third party analytics companies we work with may combine the information collected with other information they have independently collected from other websites and/or other online products and services. Their collection and use of information is subject to their own privacy policies.
Do-Not-Track Signals. Please note we do not change system behavior within the Ideaearth Platform in response to browser requests not to be tracked. You may, however, disable certain tracking by third-parties as discussed in the Ideaearth Ads and Personalization section below. You may also opt out of tracking by Ideaearth Pixels, ad described below in Ideaearth Ads and Personalization.
Ideaearth Ads and Personalization
We may display personalized content (including from third party publishers) and personalized ads (including sponsored content), based on information that we have collected via the Ideaearth Platform and through our Pixels, widgets, and buttons embedded on third party sites. We also may report aggregated or de-identified information about the number of users that saw a particular ad or content and related audience engagement information to users of our Ad Services and to publishers of content on the Ideaearth Platform.
Users of our Ad Services may also provide us with information as part of their ad campaigns, including customer list information (e.g., email addresses and demographic or interest data or) with us in order to create customized audiences for their ad campaigns; we only use this information to facilitate the particular user’s campaign (including ad metrics and reporting to that user) or for fraud detection and security purposes, and we do not disclose these customer lists to third parties (other than our service providers) unless required by law. We also do not disclose to users of our Ad Services the names or identities of their customers that were successfully reached as part of such campaigns.
In addition to opting out of tracking across sites by our Pixels (see “Your Choices”) section below), you also may opt out of much interest-based advertising on third party sites and through third party ad networks (including Facebook Audience Network and Google AdSense). See “Your Choices” section below for more information about opting out of third-party ad networks (including Facebook Audience Network and Google AdSense).
How We Protect Your Information
The security of your information is important to us. Ideaearth has implemented safeguards to protect the information we collect. However, no website or Internet transmission is completely secure. We urge you to take steps to keep your personal information safe, such as choosing a strong password and keeping it private, as well as logging out of your user account, and closing your web browser when finished using the Ideaearth Platform on a shared or unsecured device.
Access and Amend Your Information
You may update or correct your account information at any time by logging in to your account. You may also make a number of other adjustments to settings or the display of information about you as described in more detail in the following section about Your Choices.
Your Content. You may edit or delete the content that you post at any time. Any content you have posted may remain on the Ideaearth Platform and be edited by other users. Any deleted content will be removed from third party sites from which it has been shared via Ideaearth’s standard sharing features; however we have no control over deletions or changes to Your Content if it has been shared manually by others. When you make edits to Your Content, other users will be able to see the history of those edits in your profile activity and on content edit logs.
Emails, Text Messages and Communications. When you join the Ideaearth Platform by signing up for an account or creating a profile, as part of the service, you may receive communication from Ideaearth containing content that we believe may match your interests. As permitted by law, you are also opting to receive other emails and text messages from us that may be of interest to you as a user of the Ideaearth Platform. If you opt-out of receiving emails and text messages about recommendations or other information we think may interest you, we may still send you transactional e-mails and text messages about your account or any services you have requested or received from us.
Credentials. You can change your credentials that are displayed in your profile or in connection with a specific answer.
Linked Networks. You may connect or disconnect your Linked Networks, such as Facebook, through the Account Settings tab in your profile settings, and you may access, amend and delete much of your profile information through your profile settings. Once you disconnect a Linked Network, we will not receive information from that Linked Network going forward; unless you choose to reconnect it. You may also control whether the Linked Networks is visible in your profile. Please see this page for more information about Linked Networks and the Ideaearth Platform.
Links to Other Websites
Country-Specific Terms for India
If an individual in India deletes or deactivates their account, then their personal information will be deleted as per requirements under applicable law.
While transferring personal information collected from individuals in India, we will ensure that it is transferred to entities that offer at least the same levels of data protection as adhered to by us.